SERVICES 01. EC Computer 02. Web Design 03. Internet Marketing 03. EC SEO 04. Variable e-DM 05. pURL 06. VDP 07. EC Online	VDP, Variable Data Printing at EC Group Variable Data Printing or VDP is a kind of one-to-one marketing that each end user will receive a unique promotion material. Elements such as text, graphics and images may be changed from one printed piece to the next. With variable data imported from a database, VDP automates the creation of customized materials by merging recurring content from a page layout template. Instead of producing 10,000 copies of a single document and delivering a single message to 10,000 customers, variable data printing could print 10,000 unique documents with customized messages for each customer. The VDP, which is responsible for the offline marketing, can also be used with the online marketing tools such as eDM and PURL to make the marketing promotions more completed. The main advantage of using the VDP (Variable Data Printing) services is that it will increase the response rate of a particular DM (Direct Mail) promotion and hence the ROI (Return on Investment) will be increased accordingly. Also, since the VDP (Variable Data Printing) materials are highly dedicated to the recipients, the image of the company will hence be improved. EC Group has partnered with the Focus Imaging Limited, one of the largest printing providers in Hong Kong and Asia, to provide the variable data printing services. Please contact us now for more details about the Variable Data Printing (VDP).
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