SERVICES 01. EC Computer 02. Web Design 03. Internet Marketing 03. EC SEO 04. Variable e-DM 05. pURL 06. VDP 07. EC Online	pURL, Personalized URL services at EC Group pURL (pronounce as "pearl"), the short term for Personalized URL, is a variable website technology that provides unique promotional content to the clients. It is often used with eDM to make the online one-to-one marketing campaign more completed. The pURL not only can provide the personalized content like eDM and VDP do, but it can also include some interactive elements to further enrich a company's databases. For example, the marketing department of a hotel wants to send a variable eDM to their clients. They would also include the personalized website in the email. A link like "http://www.hotel.com/vip/peter-chan/" is attached in the email and when the client clicks on this link, they would find a personalized website dedicated for him. This website not only includes the contents of the eDM, but also provides a simple survey with a few questions that the user can answer from. Questions like the client's eating habits or hotel room preferences can be asked in the purl website. In this way, the hotel can understand each client better and review the existing marketing campaign by using the latest clients' data. Having the same advantages of VDP and eDM, the pURL can also substantially improve the response rate of a marketing campaign and the general impressions to the clients. On the other hand, the pURL's interactive elements in a web page make it having an edge over the VDP and eDM in collecting the user opinions and information and it is a good complementary tool to other vdp services.
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