SERVICES 01. EC Computer 02. Web Design 03. Internet Marketing 03. EC SEO 04. Variable e-DM 05. pURL 06. VDP 07. EC Online	Internet Marketing VS Traditional Marketing Internet marketing, if being applied wisely, can bring lots of advantages to a company. And many of these make them the edges over the traditional marketing. Inbound Marketing Unlike the traditional marketing which actively spreads the marketing messages to the customers, internet marketing let the customers to reach the marketing messages instead. Search marketing, which includes both SEM (Search Engine Marketing) and SEO (Search Engine Optimizations), is called the Inbound Marketing since the customers will find your products and hence do business with you actively. Appeal to specific interest Internet marketing places an emphasis on marketing that appeals to a specific behavior or interest, rather than reaching out to a broadly-defined demographic. "Off-line" marketers typically segment their markets according to age group, sex, geography, and other general factors. Online marketers have the luxury of targeting by activity. For example, a travel agency company can post advertisements on travel websites with the full knowledge that the audience has a related interest. Internet marketing differs from magazine advertisements, where the goal is to appeal to the projected demographic of the periodical. Because the advertiser has knowledge of the target audience -- people who engage in certain activities (e.g., uploading pictures, contributing to blogs) -- the company does not rely on the expectation that a certain group of people will be interested in its new product or service. Relatively lower price, higher ROI Internet marketing is relatively inexpensive when compared to the ratio of cost against the reach of the target audience. Companies can reach a wide audience for a small fraction of traditional advertising budgets. The nature of the medium allows consumers to research and purchase products and services at their own convenience. Therefore, businesses have the advantage of appealing to consumers in a medium that can bring results quickly. The strategy and overall effectiveness of marketing campaigns depend on business goals and cost-volume-profit (CVP) analysis. Measurable results Internet marketers also have the advantage of measuring statistics easily and inexpensively. Nearly all aspects of an Internet marketing campaign can be traced, measured, and tested. The advertisers either pay per web banner impression, per click (PPC), per play (PPP), or per action accomplished. Therefore, marketers can determine which messages or offerings are more appealing to the audience. The results of campaigns can be measured and tracked immediately because online marketing initiatives usually require users to click on an advertisement, visit a website, and perform a targeted action. Such measurement cannot be achieved through traditional advertising campaign. High proliferation Internet marketing as of 2007 is growing faster than other types of media. Because exposure, response, and overall efficiency of Internet media is easier to track than traditional off-line media -- through the use of web analytics for instance -- Internet marketing can offer a greater sense of accountability for advertisers. Marketers and their clients are becoming aware of the need to measure the collaborative effects of marketing (i.e., how the Internet affects in-store sales) rather than siloing each advertising medium. The effects of multichannel marketing can be difficult to determine, but are an important part of ascertaining the value of media campaigns. Internet marketing does not simply involve building a website or submitting it to the search engines like Yahoo/Google. Effective Internet marketing requires understanding of a given company business and providing corresponding tailor-made solutions which combine different internet marketing techniques. Who should use internet marketing? What is Internet Marketing?
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