SERVICES 01. EC Computer 02. Web Design 03. Internet Marketing 03. EC SEO 04. Variable e-DM 05. pURL 06. VDP 07. EC Online	Variable eDM services at EC Group (電郵推廣) eDM, Electronic Direct Mail, is a common internet marketing tool used by lots of companies to promote their products and services. Since it is so common and easy to use, many people receive hundreds of these emails in each day from different companies and many of them just don't pay attention to these emails. Generally speaking, companies who use eDM would find 1-2% of response rate in the mass email campaign. That is around 1-2 people opening their email out of 100 recipients. To help companies solving the eDM low response rate problems, EC Group has partnered with the Focus Imaging Limited, to invent a brand new "Variable eDM" system. Unlike traditional eDM system that can only vary the text such us the end user names, our variable eDM system can also vary the images. Variable eDM Technology This system is the so called one-to-one marketing. For instance, 10,000 email recipients of a marketing campaign would receive 10,000 unique eDM, instead of the traditional 10,000 same piece of promotion material. For example, an insurance company would send birthday eDM to their clients in each month. In our variable eDM, the user would receive a birthday eDM with his/her name imprinted on the birthday cake. Because the client feels that the eDM is tailor-made for them, companies which adopt this state-of-the-art variable eDM system will find the response rate and brand image improve tremendously. Generally Speaking, the response rate of implementing the variable eDM technology is around 20-40%. That is around 10 folds compared with the traditional eDM. Contact Us now for more information about our eDM services!
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